Case Study: Globe TV Channel achieves a feature-rich Apple TV app with Andersen

Globe TV Channel reaches 320,000 downloads in 1 month with Andersen

The international media holding Globe TV Channel approached Andersen to develop a mobile application for their widely broadcasted channel. The challenge was to create a feature-rich app that would allow users to watch shows online and live via their phones using Second Screen technology, while also integrating with the customer's internal analytical systems.

Andersen built a native tvOS app using Swift, delivering an intuitive interface for watching HD content, a integrated video player, and VOD functionality. The solution was successfully integrated with both Google Analytics and the customer's ad-view systems. As a result, the app achieved 320,000 downloads and gained 25,000 active users within its first month, enabling targeted advertising and enhanced market research for the client.