Case Study: Daisy Group modernizes telecom CRM and expands product support with Andersen

Daisy Group serves 200,000 clients with Andersen

Andersen was approached by Daisy Group, a British provider of telecom and utility services, following its merger with XLN Telecom. The company faced the challenge of unifying its IT systems and expanding its telecom CRM to support a wider range of products, including broadband and leased line solutions, for its large base of SME clients.

Andersen successfully developed new modules for the CRM, overhauling its design system and building integrations with a focus on reusable components. The solution streamlined workflows and reduced dependencies on third-party providers. As a result, the CRM now serves 200,000 clients and supports a revenue flow exceeding £200 million.

Daisy Group