Case Study: a German market leader in aligner therapy boosts sales and operational efficiency with Andersen’s Salesforce Service and Sales Clouds

Aligner Therapy Company cuts missed appointments by 70% with Andersen

The German market leader in aligner therapy partnered with Andersen to overcome significant operational inefficiencies. The company faced challenges including a lack of online booking leading to missed appointments, manual data entry causing information loss, and no unified client view in their Salesforce CRM. Additional pain points involved a time-consuming manual discount process, problematic invoice error handling, and an inability to track manufacturing orders, which hampered growth and customer experience.

Andersen implemented a comprehensive Salesforce solution utilizing Sales Cloud and Service Cloud. They developed an online booking system, automated invoicing and referral discounts, and integrated with systems like Talon.One and Zendesk. A new integration with a production facility enabled real-time order tracking. The results for the customer were substantial: a 70% decrease in missed appointments, €500,000 annual savings, an 8% sales increase, and a 50% reduction in both order fulfilment costs and the client waiting period.