Case Study: ABB Electrification boosts marketing with Andersen's 3D website redesign

ABB Electrification boosts presentation speed 1.5x with Andersen

Andersen was contracted by ABB Electrification, a global leader in electrical technologies, to redevelop the web presence for its ABB Smart Societies initiative. The challenge was to create a dependable and cost-effective interactive platform with impactful 3D graphics that could showcase its offerings for smart cities and enable its employees to promote the ecosystem effectively.

The solution implemented by Andersen was a high-resolution 3D website built with React, which featured an interactive navigation system and a powerful WYSIWYG editor for easy content management. The results included an 85% user satisfaction rate and a page load speed that was 1.5 times higher, enabling ABB's sales team to effectively use the site for marketing and client pitches.

ABB Electrification