InContact - Customer Case Study

InContact’s manager of the sales team decided to experiment with social selling for his sales team. A group of the sales team were trained to use LinkedIn to share content and engage with potential customers, and the others continued without using LinkedIn. In this case after six months, the sales reps who were using LinkedIn and some marketing automation software to support them had increased the revenue per sale by 122%. The team members previously had little presence on social networks but increased their personal brand awareness. They were also able to find new opportunities and close better sale. InContact’s experience shows how personal social sharing and engagement helped increased sales.