Case Study: Enterprise Ireland achieves higher learner engagement and faster content updates with Anders Pink

Driving engagement with fresh content embedded into learning platform

Enterprise Ireland, the government agency that supports the growth of Irish businesses, needed to keep its blended learning programmes on eiLearn fresh, relevant and scalable for busy SME clients. The Client Management and Client Skills team wanted content that could be continually updated and tailored to pillar topics like Strategy, Sales & Marketing and Brexit, so they partnered with Anders Pink to surface trending, curated content inside their learning environment.

Using Anders Pink briefings and API feeds embedded into eiLearn, Enterprise Ireland delivers topic-filtered, frequently refreshed content (including live Brexit briefings that update every few hours) alongside its courses. The Anders Pink integration saved staff time on content curation, increased audience engagement (clients report value in having relevant sources in one place), enabled rapid creation of new briefings in response to trends, and was implemented seamlessly into EI’s LMS ecosystem.

Enterprise Ireland

Liam Ryan

Senior Executuve/eLearning Project Manager