Case Study: MaskCo achieves 2–3x design scaling without missed deadlines with Andelo

MaskCo scales design 2–3x with Andelo

MaskCo, a fast-moving FMCG brand, faced the challenge of maintaining a high volume of design output for rapid product launches, campaigns, and packaging across multiple channels without slowing down during peak periods. The company needed a solution to handle their constant marketing calendar, which included major events like Black Friday and Christmas, without causing bottlenecks or missed deadlines. They partnered with the design subscription service Andelo to address this.

Andelo became MaskCo's dedicated, always-on design team, handling everything from social content to packaging assets. The solution required only rough briefs from the client and could instantly scale its output 2-3x during peak periods without any additional onboarding. The result was a consistent brand identity across all channels and the elimination of micromanagement and missed deadlines for MaskCo, allowing their marketing head to focus on strategy while Andelo reliably handled the volume.

MaskCo