Case Study: Wagamama achieves record app launch success with AND Digital’s Soul Club loyalty app

Wagamama launches soul club app in 9 months with AND Digital, reaching No.1 on iOS

wagamama, a restaurant group, wanted to increase customer engagement and frequency of visits by creating its first loyalty scheme. They partnered with AND Digital to turn this vision into a digital experience and build a best-in-class loyalty proposition.

AND Digital defined the strategy and built a new mobile app called soul club using a flexible CMS and dual-track Agile methodology. The solution was a major success, with the app achieving 3x the projected uptake upon launch and reaching the No.1 spot on the iOS Food & Drink app store. This new platform created a more personalized and engaging experience for wagamama's customers.

Wagamama