Case Study: Vanquis Bank drives business-wide digital impact with AND Digital

Vanquis Bank boosts digital-only customers with AND Digital

Vanquis Bank, a UK provider of credit cards for the non-standard credit market, sought to measure the impact of its digital innovation initiatives. Partnering with AND Digital, the bank's challenge was to create a Business Value Framework to ensure future development was focused on delivering customer impact and commercial value.

AND Digital implemented a solution by helping Vanquis define a North Star metric and build an innovation scorecard. This was achieved through a process of education, stakeholder interviews, and collaborative workshops. The resulting framework was adopted across the entire business, providing structure for tracking and target-setting. This drove a culture shift, lending greater weight to the digital function and rigorously measuring the organization's transformation progress.

Vanquis Bank