Case Study: Upside increases household savings with AND Digital

Upside raises £1.5m and drives 44% monthly growth with AND Digital

The customer, Upside, aimed to create an effortless savings solution for users but lacked the technical capability to build a compliant MVP to prove their hypothesis. They partnered with AND Digital for its technical expertise to bring the product to life.

AND Digital implemented the solution using AWS tools and Terraform to create a secure, compliant, and scalable architecture for both a partner data platform and a customer-facing app. As a result, Upside raised £1.5 million in capital, secured several distribution deals, and achieved a 44% month-on-month growth rate.

Upside