Case Study: The Range boosts conversion and revenue with AND Digital

The Range lifts revenue 15% in 4 months with AND Digital

The Range, a major UK home and DIY retailer, faced the challenge of low online conversion rates despite high website traffic. To supercharge their digital growth, they partnered with AND Digital to enhance their e-commerce customer experience, specifically focusing on rebuilding their checkout process.

AND Digital redesigned, tested, and rebuilt the checkout experience across web and mobile in just four months. The data-driven solution included adding popular payment options and was validated through user research and A/B testing. This work delivered by AND Digital resulted in a 13% increase in conversion rates, a 16% uplift in average order value, and a 15% boost in overall revenue.

The Range