Case Study: TalkTalk increases mobile conversions with AND Digital

TalkTalk boosts mobile conversions by 12% with AND Digital

TalkTalk, a telecommunications company, faced the challenge of needing to increase conversions and new acquisitions for its TV and broadband packages. Its existing sales website was not equipped to handle the traffic from a major upcoming marketing campaign or to effectively attract its six distinct consumer segments. To address this, TalkTalk partnered with AND Digital for assistance in developing a new responsive web application.

AND Digital built a bespoke web app with personalized end-to-end journeys for each customer segment, using AngularJS for its dynamic UI and API integration. This solution led to a 12% growth in mobile conversions, a 45% reduction in login time, and a 5% decrease in calls to the customer call center. Furthermore, AND Digital provided Agile upskilling to TalkTalk's internal teams, improving their Scrum practices and overall team culture.

TalkTalk