Case Study: SSP achieves real-time commercial insights with AND Digital and Sigma

SSP transforms 40 million rows of POS data into real-time insights with AND Digital

SSP, a global food and beverage company operating in travel hubs, faced a significant challenge with its fragmented sales data. The company’s commercial teams were hindered by dashboards that could not handle over 40 million rows of transactional data, forcing them to rely on slow manual extraction into Excel and preventing deep, exploratory analysis. This lack of insight made it difficult to understand the "why" behind sales performance. To address this, SSP partnered with AND Digital.

AND Digital developed a cloud-powered data app using Sigma. The solution involved engineering data layers in Databricks and using AI to automate the standardization of product categorizations, creating a unified data foundation. This enabled SSP’s teams to perform real-time, interactive analysis on product performance and customer purchasing patterns. The results included enhanced promotional offers, optimized shelf space, streamlined inventory, and a significant reduction in time spent on manual data tasks, unlocking immediate commercial value for SSP.

SSP