Case Study: Premier Inn achieves a fully functioning in-house product management team with AND Digital

Premier Inn builds a fully digital hotel experience in 6 months with AND Digital

Premier Inn, the UK's largest hotel chain, faced challenges with its digital booking experience, which was managed by an offshore provider leading to concerns over cost, quality, and ownership. The company enlisted AND Digital to help develop an internal digital team and build its first fully digital hotel experience.

AND Digital addressed this by upskilling teams, supporting recruitment, and developing new iOS and Android apps along with a responsive website. As a result, Premier Inn established a fully functioning in-house product management team within six months. AND Digital helped achieve a 30% reduction in third-party supplier use and increased delivery velocity fourfold, dramatically increasing conversions.

Premier Inn