Case Study: Missguided boosts feature releases and search traffic with AND Digital

Missguided boosts feature releases 300% with AND Digital

Missguided, a UK-based online fashion retailer, faced challenges with customer conversion rates despite recent advertising investments. Their on-premises SQL data warehouse was unable to handle data from sources like SAP and Magento, suffering from constant memory issues and requiring manual upkeep. To address this, they partnered with AND Digital for help building a new cloud data platform.

AND Digital implemented a solution by migrating over 84TB of data into an AWS data lake, using services like Amazon S3, EMR, and Glue. They cleaned the data and provided Missguided's team with new capabilities to manage the platform. The results were significant: feature releases increased by 300% per week, leading to improved site traffic and search engine rankings. AND Digital's work also transformed the client's coding practices and provided cost-effective, data-driven reporting.

Missguided