Case Study: a leading biotechnology company achieves higher lead conversion with AND Digital's AI lead generation solution

Leading Biotechnology Company boosts lead conversion 4x with AND Digital

A leading biotechnology company faced challenges with its rigid SaaS marketing product, which lacked explainability and flexibility for lead scoring. They partnered with AND Digital to build a new AI solution that could accurately discover, categorize, and predict high-value leads.

AND Digital built a multi-model AI lead generation solution on AWS SageMaker that integrated with the client's systems, including Salesforce. The solution achieved 91% and 95% predictive accuracy for its models, resulting in a 4x increase in lead conversion rate and reducing the time to convert a lead into a sales opportunity to just two weeks.

Leading Biotechnology Company