Case Study: Key improves conversions and user experience with AND Digital's responsive website rebuild

Key boosts website conversions 100% with AND Digital

The customer, Key, an independent provider of retirement finance advice, needed to revitalize its outdated WordPress website and improve its online user experience. They partnered with AND Digital to migrate to a new CMS and rebuild their digital platform, including a key equity release calculator tool.

AND Digital replatformed the website to Kentico on Microsoft Azure and executed a responsive redesign. This solution led to a 100% increase in website conversions and a 29% reduction in bounce rate. The partnership also introduced an Agile mindset to Key's internal teams, leading to an extended engagement with AND Digital for further work.

Key