Case Study: IAG Loyalty boosts Avios revenue and conversions with AND Digital's tailored ecommerce platform

IAG Loyalty boosts revenue 31% with AND Digital

AND Digital partnered with IAG Loyalty, the company behind the Avios travel rewards programme, to address the challenge of expanding Avios redemption beyond flights to include hotels, car rentals, and experiences. The existing eCommerce platform was inflexible and limited IAG Loyalty's ability to innovate and control the customer experience, hindering their growth ambitions.

The solution from AND Digital was a custom-built eCommerce platform using Next.js and React, which introduced features like a multi-product shopping basket and a bespoke promotion service. This new platform led to significant results, including a 31% increase in revenue and a 57% rise in Avios collected in 2024 compared to 2023, alongside an 183% uplift in hotel booking conversions.

IAG Loyalty