Case Study: HEINEKEN UK achieves data-driven deal efficiency and profitability with AND Digital

Heineken UK boosts profitable deal modelling with AND Digital

Heineken UK, a leading pub, cider and beer business, needed to replace its inefficient and unscalable deal-modelling platform. The old system was difficult to use and did not support the creation of profitable deals. Heineken UK partnered with AND Digital to build a new, data-driven platform that would optimize margins and improve the customer experience.

AND Digital built HeiDeal, a custom deal-modelling platform using technologies like React, Node.js, and PostgreSQL. The solution provided Heineken UK's sales teams with data-driven insights to build more profitable contracts and improved the customer experience during deal negotiation. The platform's modular, headless design ensured it was future-proof and scalable for global use. AND Digital's work resulted in optimized margins, more valuable deals, and a foundational tool for Heineken UK's growth.

Heineken UK