Case Study: Halfords achieves faster, more stable online growth with AND Digital and Salesforce Commerce Cloud

Halfords increases online sales 25% with AND Digital

Halfords, a leading UK retailer of automotive and cycling products and services, faced challenges with its legacy IBM WebSphere architecture. Their website struggled with performance during peak traffic, risking customer frustration and lost sales. To achieve stability and growth, Halfords engaged AND Digital to help migrate and consolidate its separate retail and automotive sites onto a single Salesforce Commerce Cloud platform.

AND Digital provided comprehensive programme leadership for the complex technological transformation. The solution involved extensive requirements analysis, integration build on Microsoft Azure, and the creation of a new operating model. The project was delivered on time and on budget, resulting in a 25% increase in online sales, a 5% uplift in cross-sales of services, and a projected 67% revenue growth over two years.

Halfords