Case Study: Diageo increases age-gate conversion with AND Digital

Diageo increases conversion by 18% in one week with AND Digital

The customer, Diageo, a global spirits and beer producer, faced a challenge with its overly complex and low-converting age gate system, which was urgently needed to comply with a new global initiative. They turned to AND Digital to accelerate the delivery of a new solution and to provide essential upskilling to reduce reliance on third parties.

AND Digital designed and deployed intuitive, white-label age gates that were fully responsive and featured automatic country and language detection. This new solution led to an 18% increase in conversion rates across microsites within one week of going live, while also enabling faster global deployment and integrating Agile methodologies into Diageo's internal teams.

Diageo