Case Study: Cancer Research UK refreshes and migrates Stand Up To Cancer in 12 weeks with AND Digital

Cancer Research UK migrates and refreshes SU2C website in 12 weeks with AND Digital

Cancer Research UK (CRUK) wanted to refresh the user and admin experience for their Stand Up To Cancer (SU2C) fundraising campaign website. Their challenge was to migrate the site to a new headless CMS, streamline off-brand content, and ultimately drive higher supporter engagement and conversion to maximize income. They partnered with AND Digital to achieve this.

AND Digital executed a rapid, 12-week migration of the site to the Contentful CMS. The solution involved adapting CRUK's Helix design system and resulted in a faster, more accessible website. Key results included migrating 160 pages, retiring 246 outdated ones, quadrupling URL share options, and implementing SEO and WCAG 2.2 AA accessibility improvements. This provided a future-proofed platform aimed at increasing engagement, conversion rates, and content editor efficiency for Cancer Research UK.

Cancer Research UK