Case Study: Bella & Duke boosts customer lifetime value with AND Digital

Bella & Duke boosts website traffic 15% with AND Digital

Bella & Duke, the UK's leading subscription raw pet food company, faced the challenge of ensuring its digital customer experience lived up to its brand promise. They needed to move towards a customer-centric model with improved journeys to support the evolution of their service and product offerings. AND Digital was engaged to help optimize this digital experience.

AND Digital developed a new customer-centric digital experience for Bella & Duke, which included a new design system and a proof of concept built with a Next.js application and an MUI Core component library. This solution transformed the customer portal from a transactional to an emotional experience. The results included a 15% increase in website traffic, a 27% increase in repeat purchase sign-ups, and a 40% reduction in content management release cycles. AND Digital also provided coaching to embed new agile ways of working for continuous improvement.

Bella & Duke