Case Study: Avios achieves stronger loyalty API capability with AND Digital

Avios streamlines loyalty APIs for 35 million collectors with AND Digital

Avios, a major customer loyalty expert, faced challenges with its outdated API and file feed platform, which resulted in slow partner integrations and high migration costs. To become the definitive loyalty partner of choice, they partnered with AND Digital to develop a new API strategy and improve their technical capabilities.

AND Digital conducted an in-depth discovery, including a maturity assessment, which led to a comprehensive multi-year API strategy. This included a clear roadmap, best practices, and a revitalized API portal. The solution established an API-focused organizational mindset and a prioritized backlog to ensure future tech solutions aligned with business goals, positioning Avios for growth.

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