Case Study: Marden’s boosts engagement and in-store traffic with Anchour

Marden’s boosts in-store traffic 43% with Anchour

Marden's, a beloved surplus and salvage retailer in Maine, faced the challenge of modernizing its brand to engage a younger, digital-first audience while preserving its quirky, iconic identity. To address growing competition and an inconsistent digital presence, they partnered with the agency Anchour for a comprehensive branding and digital marketing strategy.

Anchour implemented a multi-faceted solution including a vibrant brand identity refresh, a redesigned website, playful new messaging, and a data-driven digital marketing overhaul. This strategy led to significant measurable impact for Marden's, including a 43% increase in in-store traffic, over 55,000 new email subscribers, and a 957% increase in Facebook page likes, demonstrating successful modernization and growth.

Marden’s