Case Study: Earnest increases student loan applications with Anchour

Earnest boosts applications 250% with Anchour

Anchour partnered with Earnest, a private student loan provider, to support the expansion of its loan offerings. The challenge was to strengthen the Earnest brand, increase awareness, and reach a broader audience while ensuring the services remained approachable.

The solution from Anchour involved orchestrating digital campaigns, refining the brand's visual identity with updated illustrations and color palettes, and making animation a central strategic component. They also produced a video campaign featuring customer testimonials. This work helped Earnest procure more students and cosigners, resulting in a 250% increase in application rates and establishing Earnest as the number one student loan refinancer in the country.

Earnest