Case Study: Cape Breton Regional Hospital Foundation achieves a refreshed strategic plan and brand identity with Anchored Ideas

Cape Breton Regional Hospital Foundation builds a 2024-2026 strategic plan with Anchored Ideas using 1,000+ survey responses

Anchored Ideas partnered with the Cape Breton Regional Hospital Foundation (CBRHF) to develop a new strategic plan and refresh its brand identity. The challenge was to create a forward-looking strategy informed by comprehensive stakeholder and community input, while also modernizing the Foundation's visual presence to solve issues like readability with its previous branding.

The solution involved conducting a detailed analysis of the charitable sector, historical data, and a community survey that yielded over 1000 responses. Anchored Ideas facilitated sessions to craft a new mission, vision, and a detailed three-year strategic plan with KPIs. They also softened the logo, expanded the color palette, and refreshed key messaging and print materials. The new strategic plan and rebrand were successfully presented to the board and launched to the public at the 2024 Annual General Meeting.

Cape Breton Regional Hospital Foundation