Case Study: Lindemann boosts ecommerce growth with Anchor Group's SuiteCommerce expertise

Lindemann triples site traffic and doubles eCommerce revenue with Anchor Group

Lindemann, an American chimney supplies manufacturer and distributor, was seeking a robust ecommerce solution to scale alongside their growing business and better serve their B2B customers. They partnered with vendor Anchor Group to implement NetSuite's SuiteCommerce Advanced (SCA) platform.

Anchor Group's implementation of SuiteCommerce Advanced provided Lindemann with a highly customizable and data-driven online platform. The solution included easy-to-update product pages, a convenient customer portal, custom order tracking, and specialized forms for their metal fabrication shop. The results were significant: site traffic and new visitors increased substantially, ecommerce revenue doubled, and a survey showed 96% of customers found the site visually appealing. Anchor Group's work enabled Lindemann to triple their potential customer base and exceed sales goals for their custom fabrication department.

Lindemann