Case Study: a Fortune 500 cosmetic company achieves D2C success in SEA with Anchanto OMS

Fortune 500 Cosmetic Company - Customer Case Study

A Fortune 500 cosmetics company faced significant challenges in its direct-to-consumer (D2C) strategy due to a fragmented eCommerce operation managed by distributors. This approach resulted in a lack of control over product listings, poor online visibility, and a critical inability to gather consumer insights. Seeking to boost profitability and own the customer experience, the company turned to the vendor Anchanto for a comprehensive solution, adopting their Anchanto OMS service.

Anchanto implemented its customizable OMS platform, which seamlessly integrated the brand's various legacy systems, including SAP, CRM, and warehousing, with major marketplaces. The solution provided essential tools for order management, inventory synchronization, and payment reconciliation. As a result, the brand established a strong D2C presence in Southeast Asia, processing over a million orders and gaining real-time access to revenue data and consumer insights that guided its strategy.