Case Study: a multi-product FMCG company improves warehouse visibility and e-commerce efficiency with Anchanto

Digitizing 200+ Small Warehouses For Efficient E-commerce

A major multinational FMCG company faced significant challenges in managing its extensive network of over 200 small third-party warehouses across Asia, particularly in the Philippines. The company struggled with complicated and outdated systems, a lack of real-time inventory synchronization, low visibility over its distribution network, and manual processes causing fulfillment delays. To digitize its operations and engage with small retailers, it sought an agile and scalable solution from vendor Anchanto.

Anchanto implemented its customizable Warehouse Management and Order Management systems to centralize operations and integrate with the company's existing ERPs like SAP. This provided the FMCG company with full visibility and control over its distribution network, automated key processes, and enabled it to efficiently handle small retailer orders. As a result, Anchanto's solution helped the brand reduce operational complications and build a more efficient e-commerce infrastructure.