Case Study: a global OTT leader achieves real-time personalization and compliance with Anblicks

Global OTT Leader accelerates insights 3x with Anblicks

The customer, a global OTT leader, faced the challenge of unifying and governing vast amounts of scattered viewer data from numerous platforms in real time. This made personalization and compliance difficult. Anblicks was engaged to implement a solution using a real-time Data Kernel Engine.

Anblicks implemented a real-time Data Kernel Engine built on a Medallion architecture, which featured automated data quality checks and strict PII governance. This solution delivered analytics-ready data in minutes, accelerating personalization and improving compliance. The results included near real-time executive intelligence, 4x faster innovation speed, 35% fewer manual checks, and 3x faster campaign insights for the global OTT leader.