Case Study: a U.S. retailer achieves real-time e-commerce ROI visibility with Anblicks and Snowflake

a U.S. retailer unifies e-commerce analytics with Anblicks for 7%+ market share

Anblicks partnered with a U.S. retailer facing a significant challenge in measuring e-commerce ROI due to fragmented data. The client's marketing and business teams struggled to align because their key data—including traffic from Adobe Analytics, spend from media platforms, and transactions from backend systems—was siloed. This lack of a unified view made it difficult to optimize campaigns, justify budgets, or agree on KPIs.

The solution implemented by Anblicks was to unify the client's Adobe Analytics data with their backend sales and spend systems on the Snowflake platform. This created a governed, single source of truth that provided near real-time funnel visibility across traffic, conversions, and ROI. As a result, the teams achieved aligned KPIs for stronger collaboration and gained accurate metrics like ROAS and CAC to guide smarter spend decisions.