Case Study: India’s Leading Insurance Provider enhances D2C buying journeys with Anblicks on AWS Cloud

a major insurance provider reduces maintenance costs by 35% with Anblicks

Anblicks partnered with a leading insurance provider in India to address the challenge of modernizing its legacy website and enhancing the direct-to-consumer buying journey for its various insurance products. The customer, with a massive base of over 70 million customers, needed to improve its digital experience for users on both web and mobile platforms.

The solution implemented by Anblicks involved redesigning the application with a modern architecture deployed on AWS cloud as a SaaS-based service, complete with an end-to-end CI/CD pipeline. This consolidation of the technology stack resulted in a 35% reduction in maintenance costs. Furthermore, Anblicks improved the user journey, which reduced the drop-off rate by 20% and increased online user adoption through an intuitive new interface.