Case Study: Google Play strengthens retail brand consistency with Anastasia Salazar

Google Play strengthens retail presence with Anastasia Salazar as gift cards reach $3.34B in sales

The customer, Google Play, faced the challenge of maintaining its brand identity and strengthening its retail presence amidst the rapid growth of its multi-billion dollar gift card business, which is sold in over 800,000 stores worldwide. To address this, they engaged the vendor Anastasia Salazar.

Anastasia Salazar developed extensive visual and editorial guidelines, created new marketing content, and designed a novel retail fixture that displayed two co-branded partners in a single unit. This solution provided compelling and consistent visuals that strengthened Google Play's relationship with consumers and complemented its brand at every retail interaction.

Google Play