Case Study: Adobe boosts engagement and video performance with Anastasia Salazar’s website redesign

Adobe boosts website visits by 193% with Anastasia Salazar

The customer Adobe required a website overhaul for its Adobe for Business suite to extend a company-wide rebrand and improve how its products were showcased. Vendor Anastasia Salazar was engaged to reimagine the site's design and feature communication.

Anastasia Salazar developed a portfolio of fictitious brands to serve as engaging storytelling vehicles for intuitive product demos. This solution included launching new product pages and leveraging video content. The results were significant, with business.adobe.com outperforming 2024 benchmarks by achieving a 193% increase in website visits, a 144% increase in video views, a 75% video completion rate, and 88% engaged visits, exceeding all engagement targets.

Adobe