Case Study: Kellogg’s achieves accelerated partner-driven innovation and faster time-to-market with Anaqua

Kellogg’s - Customer Case Study

Kellogg’s, the global leader in cereals and snacks, faced scaling challenges as it shifted to a partner-driven innovation model: a small innovation team relied on ad‑hoc, paper‑based processes to scout and track hundreds of external partners and opportunities across diverse international markets, creating gaps in opportunity management, process standardization, communication, and trust/security.

Kellogg’s deployed ideaPoint’s enterprise innovation management platform—providing a secure, searchable partner repository, mobile data capture, staged evaluations, automated workflows, reporting, and messaging—which unified partner and opportunity data, sped decision‑making and time‑to‑market, improved visibility and compliance, and strengthened partner relationships by establishing repeatable best‑practice processes and a sustainable partner community.

Kellogg’s