Case Study: Honda achieves unified global IP management and accelerated innovation with Anaqua

Honda - Customer Case Study

Honda, a global leader in automobiles, motorcycles and power equipment with a world-class R&D footprint, reorganized under its 2014 “One Team Honda” initiative to better coordinate regional innovation. The challenge was to capture and share inventions more quickly and consistently across regions, integrate IP review into R&D early, and standardize global IP practices while preserving local autonomy.

Honda formed Honda Patents & Technologies LLC and selected Anaqua’s ANAQUA8 to unify idea capture, patents, trademarks, contracts, anti‑counterfeit and litigation on one platform. IP staff now join engineering brainstorms, a unified idea disclosure form and configured workflows drive consistent evaluation, and a single system of record gives global visibility—resulting in stronger patent positioning, faster portfolio growth and improved cross‑regional collaboration and enforcement.

Honda

Hirokazu Bessho

General Manager, IP Division