Case Study: GSK ISS achieves streamlined, automated trademark management and 70% faster mass filings with Anaqua

GSK Streamlines and Automates Trademark Management Processes with ANAQUA

GSK, a science-led global healthcare company with over 90,000 active trademarks and filings in more than 100 countries, struggled to manage its trademark portfolio across two separate legacy systems. Manual, email-driven workflows for applications, renewals and search/clearance were labor-intensive, inconsistent and impeded productivity, prompting the Legal Brand Protection team to seek a unified, automated IP management solution.

GSK implemented ANAQUA to consolidate data and documents on a single web-based platform with built-in workflows, templates and automation for applications, renewals and search/clearance. The solution standardized processes, enabled bulk filings and counsel instruction, reduced mass filing time by about 70% (from up to three hours to 30–45 minutes), cut renewal monitoring time by 50%, decreased manual indexing, and improved reporting and global visibility, with plans to expand analytics use.

GSK ISS

Wendy Woolmore

Team Leader