Case Study: YMCA of San Francisco boosts membership growth and fundraising with Analytics Pros and BigQuery

YMCA of San Francisco - Customer Case Study

The YMCA of San Francisco wanted a better way to understand community needs, grow membership, and improve fundraising across its many branches and program sites. To tackle scattered, hard-to-trust reporting, the organization worked with **Analytics Pros** and Google Cloud, using **BigQuery** as the core of a centralized data warehouse.

With help from **Analytics Pros**, the YMCA of San Francisco built a scalable analytics platform that brings together data from fitness centers, childcare, camps, swim lessons, and other programs, with Tableau dashboards for reporting. The new solution cut Tableau report build time by 50%, delivered information to decision-makers twice as fast, and helped reduce total cost of ownership by $2 million per year while supporting the YMCA’s 5% annual membership growth goal.

YMCA of San Francisco

James Jacobus

Director of Marketing and Communications