Case Study: World Surf League boosts fan engagement and analytics efficiency with Analytics Pros and Google Cloud

World Surf League - Customer Case Study

World Surf League, a digital-first global sports league, needed better answers about fan behavior, viewership, and which audiences were most likely to become superfans across its video, mobile, and web platforms. To solve this, it worked with Analytics Pros and used Google Analytics 360 to collect cross-channel data, then connected it with Google BigQuery for deeper analysis.

With Analytics Pros, World Surf League built a scalable analytics foundation that improved marketing targeting and reporting speed. The results included more than doubling campaign efficiency, reducing cost per conversion by over 50%, increasing web/mobile sessions by 31%, boosting live event viewership by 30%, improving analytics team responsiveness by up to 80%, and cutting off-season infrastructure costs by 70%.

World Surf League

Christopher Culbertson

VP Marketing