Case Study: GoPro increases marketing flexibility with Google Tag Manager and Analytics Pros

GoPro - Customer Case Study

GoPro, the San Mateo-based maker of wearable and gear-mountable cameras and digital devices, was managing dozens of marketing and measurement tags across its web properties. As its digital marketing efforts grew more complex, the company needed a way to organize tags, speed up updates, and reduce the burden on IT while maintaining site performance.

Analytics Pros implemented Google Tag Manager across GoPro’s multiple technology platforms and web properties, along with a comprehensive data layer and advanced tracking automation. The solution centralized tags including Google Analytics Premium, AdWords Conversion Tracking, remarketing, Floodlight, and custom pixels, resulting in streamlined tag deployment, faster campaign launches, seamless tag management, and minimal IT burden and cost.

GoPro

Lee Topar

Director of Online Marketing