Case Study: Your Doctors Online connects web, app, and subscription attribution with Analytico

Your Doctors Online boosts subscription attribution with Analytico

Your Doctors Online, a subscription telehealth platform, faced a challenge connecting its content-driven web acquisition to paid subscriptions within its mobile app. Their web sessions, app installs, and subscription events were trapped in three separate measurement systems with no identity connection, making it impossible to attribute revenue to specific channels or content. Analytico was engaged to build a new analytics infrastructure to solve this.

Analytico's solution established a persistent user identity across web and app and used BigQuery as an attribution warehouse to join all data. They implemented subscription signal routing to paid media platforms and created reporting that separated download and subscription attribution. This allowed Your Doctors Online to shift paid media optimization from download-volume to subscription-revenue targets, reallocate creative investment based on subscriber yield, and measure SEO and content directly against revenue for the first time.

Your Doctors Online