Case Study: NextCare achieves HIPAA-compliant patient acquisition measurement with Analytico

NextCare unifies 5 systems for HIPAA-safe patient acquisition with Analytico

NextCare, a multi-state urgent care network operating over 170 clinics, faced a challenge in its digital patient acquisition. Their architecture, which included a website, mobile app, Solv booking platform, and Salesforce CRM, lacked a governed signal path from ad click to confirmed booking. This prevented accurate campaign optimization and caused personally identifiable information (PII) to flow unredacted into analytics, creating a HIPAA compliance risk. They partnered with Analytico to address this.

Analytico implemented a HIPAA-safe server-side collection layer using server-side Google Tag Manager to redact PII. They built an offline conversion integration to feed confirmed bookings from Solv back to Google Ads and established a cross-system identity architecture to unify patient journeys. This solution allowed campaigns to optimize on actual bookings instead of proxy events, ensured compliance, and created a single source of truth in BigQuery to connect acquisition data to downstream patient outcomes, providing a complete and trustworthy measurement picture.

NextCare