Case Study: Atomic Golf achieves 12x ROAS and 9/10 Meta EMQ with Analytico

Atomic Golf boosts paid media ROAS 12x with Analytico

Atomic Golf, an entertainment and hospitality venue, faced a challenge where their marketing attribution was failing. When customers moved from their marketing website to a separate third-party booking platform, the connection between the original marketing campaign and the final reservation was lost. This led to widespread misattribution and a low Meta Event Match Quality score of 4/10. Analytico was engaged to address this critical gap in their measurement architecture.

Analytico implemented a server-side architecture using Google Tag Manager on Cloud Run and Firestore. This system captured marketing journey identifiers and later used them to enrich backend reservation data, which was then routed to analytics platforms via the GA4 Measurement Protocol and Meta Conversions API. This solution restored accurate attribution, skyrocketing Meta's Event Match Quality to 9/10 and improving paid media ROAS from 2-3x to an impressive 12x.

Atomic Golf