Case Study: Leading Spirits Company achieves +27% Marketing ROI and $3M Profit Opportunities with Analytic Partners

Spirits Company Goes Beyond Portfolio Optimization to Drive Business Results

Leading Spirits Company worked with Analytic Partners to solve a portfolio and investment-balancing challenge across multiple brands, seasons, and business lines. Although the company already had an analytics program in place, it wasn’t producing actionable insights, and leaders lacked clear visibility into marketing ROI, sales and marketing tradeoffs, and how to support growth in stagnant areas like on-premise.

Analytic Partners implemented a Commercial Excellence Program using an adaptive analytics approach to evaluate marketing impact across the purchase funnel, brand equity, and channel performance. The solution helped identify effective messaging, long-term word-of-mouth effects, on-premise execution opportunities, and competitive insights, leading to brand-specific portfolio strategies, scenario planning, and marketing mix optimization. The program uncovered more than $3 million in annual profit opportunities and delivered a 27% increase in overall marketing ROI in year one.