Case Study: SharkNinja Optimizes Marketing Investment Strategies with Analytic Partners

SharkNinja sharpens marketing investment strategies with Analytic Partners amid COVID

SharkNinja faced the challenge of optimizing its marketing investments amidst an increasingly diversified media mix. They needed to better understand the impact of online retail channels like Amazon and integrate various performance metrics. To address this, they partnered with Analytic Partners and utilized their Commercial Analytics and Marketing Mix Modeling services.

Analytic Partners implemented a solution that helped SharkNinja identify the direct and indirect effects of their sales channels and understand the role of non-marketing factors. This established a practice of experimentation and provided holistic insights for forward-looking decisioning. The work with Analytic Partners enabled SharkNinja to tease apart what was working and what was not, allowing them to make more profitable decisions on where to invest their next marketing dollar.

SharkNinja