Case Study: Leading Multi National Retailer reduces catalogue use by 22% and preserves €294m in sales with Analytic Partners

Retailer Uses Hyper local Measurement to Optimise Catalogue Effectiveness

Leading Multi National Retailer worked with Analytic Partners to address a common retail challenge: reducing paper catalogue distribution without hurting store and online sales. The retailer wanted to shift more marketing activity to digital channels, improve environmental impact, and better understand which customers and geographies still needed catalogues.

Analytic Partners used machine learning and advanced modelling to measure catalogue effectiveness by postal code and persona typology, then built cluster-based models to guide digital optimisation. The result was a strategy that enabled the retailer to cut catalogue use by 22% with negligible sales impact, preserving €294 million in sales and uncovering additional opportunities to further optimise marketing spend.