Case Study: Leading Online Services Provider achieves 20% inquiry growth with Analytic Partners

Online Services Provider Gains Customer Journey Insights Through a Unified Lens

Leading Online Services Provider partnered with Analytic Partners to solve a complex measurement challenge across a long customer journey with many touchpoints before conversion. The company had previously relied on digital attribution and late-funnel analysis, which left major gaps in understanding the impact of key channels like TV and other non-marketing factors on inquiries and sign-ups.

Analytic Partners implemented a Unified Measurement solution combining marketing mix modeling and attribution to capture both immediate and lagged effects across the funnel. This revealed that Online Video was more efficient than last-click results suggested and showed opportunities to grow inquiries by 6% with the same spend, or by 20% with increased spend, while sign-ups could increase by up to 3% with the same spend and 5% with higher investment.