Case Study: Leading Omnichannel Retailer achieves 36% ROI improvement with Analytic Partners

Omnichannel Retailer Adapts to Drive ROI

Leading Omnichannel Retailer, a national retailer with a short seasonal selling window, needed a way to plan major advertising investments in advance while still being able to adjust campaigns tactically during the season. The company worked with Analytic Partners and its adaptive marketing measurement approach to better understand business drivers, ROI, and opportunities to optimize spend.

Analytic Partners implemented a holistic marketing mix analysis followed by Adaptive Modeling with unified measurement to identify the most efficient channels and cross-channel synergies across TV, search, display, and local radio. By optimizing media and creative tactics in real time, Leading Omnichannel Retailer boosted ROI by 36% and generated $16 million in incremental value.