Case Study: Nespresso achieves high analytics adoption and double-digit machine sales growth with Analytic Partners

Nespresso boosts machine and capsule sales double digit with Analytic Partners

Nespresso, a global coffee company, faced the challenge of measuring its complex business model, which included brand building, machine sales, and capsule sales across diverse channels. Their historical media mix modeling and report card measurement were limited, failing to capture the full scope of investments or provide forward-looking insights. To understand the interdependence of all business factors, Nespresso partnered with Analytic Partners to implement a new commercial analytics program.

Analytic Partners implemented its Commercial Decisioning Platform, GPS Enterprise®, to provide a multi-dimensional analysis that included retail partner data, external factors, and operational data. The solution enabled forward-looking scenario planning and more frequent, iterative budget reviews with stakeholders. As a result, Nespresso measured over two-thirds of its marketing and sales spend, identified promotions as the largest driver of incremental sales, and achieved double-digit year-over-year growth in both machine and capsule sales.

Nespresso